Aqualisa approached Online Solutions with a need to promote their latest shower range "Axis" via a dedicated brochure-style website.
The new range was a radical step away from Aqualisa's existing brand, which had until now targeted the "installer" and "trade" markets. The Axis Collection by comparison was aimed at the consumer. To expand on this brand direction, Online Solutions designed and developed the Axis Collection website utilising lifestyle imagery along with glossy product shots to support and develop the Aqualisa brand.
The website was supported by a dedicated Content Management System (CMS) that incorporated mechanisms for administering website content as well as product prices and specification details. Additionally, by encouraging customers to register their purchase online (thereby validating the product's guarantee), Aqualisa replaced unnecessary paper-based administration by simply exporting the information submitted by the customer from the CMS.
The promotion of The Axis Collection ended in January 2007 after a successful two year campaign.