Interactive Media in Retail Group (IMRG) & Internet Shopping Is Safe (ISIS) Websites
IMRG (Interactive Media in Retail Group), the leading industry body in the UK for global e-retailing, approached Online Solutions with a view to redesigning both their main organisation website (www.imrg.org) and creating a new subsidiary spin-off website for the ISIS (Internet Shopping Is Safe) accreditation scheme (isisaccreditation.imrg.org). Due to the nature of the business of both the IMRG and their members, it was important that the new websites demonstrated the core values advocated by the organisation with usability, accessibility and coherent website content as key considerations in terms of both the design and the development.
It was felt that the existing IMRG website no longer truly represented the organisation and was both difficult to navigate and locate content. Therefore, in order to create a new comprehensive well structured and easy to navigate information source as well as establish a new firm online identity for the organisation, Online Solutions conducted a series of brainstorming sessions with various representatives from the IMRG to establish the content and required functionality, organisation and navigation schemes, labelling systems and visual design. On completion of the brainstorming sessions, Online Solutions created an overarching scheme for the organisation of the information, a set of online wireframes and a number of concept visual designs.
Once the wireframes and visual design were agreed, the Online Solutions development and design teams began creating both the IMRG and ISIS websites and Content Management Systems. Developed on the Domino/Lotus Notes technology platform to utilise the organisations existing technical infrastructure, the websites include numerous highly successful features such as online membership and accreditation renewals and payment mechanisms, automated HTML newsletters, member communication tools, real time affiliate links for accredited member websites, RSS feeds, member and supplier directories and online event registration systems to name but a few.