Mirror mirror, an e-commerce website specialises in design-led gifts and accessories for women with a modest income.
The website design is simple, stylish and effective providing a warm and welcome environment for potential customers. The predominately white, uncluttered site allows the product photography to stand out with the high quality products speaking for themselves. The website navigation is kept simple and clean utilising drop down menus to display website and company information. Additionally a "wish list" was created and integrated into the website allowing customers to create and maintain a list of products available on the site and send this list to their friends via email.
The underlying Content Management System (CMS) provides mirror mirror with all the essential business tools required to run a successful e-commerce enterprise. As well as providing the ability to administer product information, pricing and imagery, the CMS also incorporates a secure online transaction interface, stock control capabilities, customer mailing lists and html email creation tools.